Erwin T. Raphael, a 25-year veteran of the automotive industry, is the Chief Operating Officer for the Genesis brand in the U.S. market. He is responsible for the strategic direction and management of all Genesis operations in the United States.
Prior to his current appointment, Raphael was the Executive Director and General Manager of Genesis Motor America from March 1, 2016 to January 31, 2019. He was previously the Western Region Director and General Manager for Hyundai Motor America, overseeing operations of more than 165 Hyundai dealerships and managing a team of almost 9,000 direct and indirect professionals in the 12 Western-most states of the country. As a highly acclaimed automotive executive, Mr. Raphael oversaw an unprecedented 11 consecutive quarters of sales growth and customer satisfaction improvement.
Prior to his appointment as the Western Region General Manager, Raphael was the National Director of Engineering and Quality at Hyundai Motor America. As National Director, he led a team of highly trained professionals that developed the Global Product Quality Management System, which is currently used by Hyundai worldwide. For his groundbreaking innovation and leadership, he and his team were recipients of the President’s Global Award for Innovation. He also led the development of the industry leading “Hyundai Technical Support System”, which has reduced cost of ownership for vehicle owners while reducing lead-time for repairs and providing significant operational savings to the company.
Before joining HMA, Raphael held positions of increasing responsibility at Fiat Chrysler, Toyota Motor Manufacturing, Navistar International and the Ohio EPA. His responsibilities included product development, vehicle engineering, plant engineering, vehicle assembly plant general manager, sales and marketing.
Raphael also serves as co-chair of HMA’s Diversity Council, where he has been applauded for increasing minority dealer appointments, advancing supplier diversity efforts, and expanding the company’s philanthropic giving. He is also member of the Executive Leadership Council, a nationally recognized organization of African American senior corporate executives.
Raphael’s corporate and non-profit board assignments include Board of Directors, Direct Sports Network; Board of Directors of the UCLA Health Systems; and Advisory Board to the Executive Dean, College of Arts and Sciences at The Ohio State University, where he earned undergraduate degrees and advanced studies in Chemistry, Math and Economics.
Raphael served as a non-commissioned officer in the United States Army where he was a highly decorated member of 416th Engineer Command. He remains a trusted civilian advisor to the U.S. Department of the Army.
Raphael was born on the Island of Dominica in the Eastern Caribbean and completed his early education on St. Croix, U.S. Virgin Islands. Raphael and his wife, Tracy, reside in Orange County, California. They are the proud parents of 2 adult children.